This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.

The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

This course will give you the following insights:

• Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems
• Overview of Projects and Project Management
• Methods in the content of IT Systems
• Display a critical awareness of best practice in relation to information systems development projects
• Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas.
• Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions.
• Conduct appropriate research into the use of information systems; understand the full life cycle of an integrated system.

For the third year in a row, you’ll be facing a new challenge by getting to approach a new language among following: German, Italian, Russian, Chinese, Hindi or Spanish.

This course will give you the following insights:

• Understand the strategic planning process
• Translate strategic plans into financial plans and budgets
• Appreciate the significance of the complimentary roles of both budget approvers and holders
• Distinguish among various types of budgets, and apply budget variances for controlling costs
• Realize the impact of financial plans and budgets on the business’s cash flow management
• Explain the step-by-step preparation of the master budget
• Apply capital budgeting techniques to assess the viability of capital investment projects

The goal of this course is to help you develop a mental map of how to think about business and organizations strategically. The emphasis will be on exerting influence through strategy, organizational design, organizational culture and leading change efforts. F2F leadership influence is addressed in Tactical Leadership. More specifically, this course is intended to help you:

• 1. Develop a set of mental maps about strategic thought, organizational culture, and leading strategic change.
• 2. Practice strategic thinking and strategic change planning.
• 3. Enhance your model of leading and managing change.
• 4. Develop a charter for an organization.

Business today participates directly or indirectly in the global economy. Purely domestic markets have almost ceased to exist. In your career, you will be interacting with businesses and managers across the world. International Business is a survey of the global business environment and its effects on the operation of service and product organizations. The subject examines the impact of international economic activities and financial institutions on international management, as well as the challenges of the global environment including governments, customs, and cultures.

You’re requested to bring a prove of at least three months of Internship experience in local business.

By the end of the BBA program you will be able to apply what you have learnt to your company, and elaborate your own business project. You will raise your own questions, decide on methods can be used, and by a comprehensive analysis conclude to your own recommendations. The summary of that business project called Thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.

The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the master’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.

Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.

The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.

Students will learn how to navigate national culture when negotiating deals, resolving disputes, and making decisions in teams. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences incorporating the lessons of the latest research with new emphasis on executing a negotiation strategy and negotiating conflict in multicultural teams. We explain how to develop a negotiation planning document and shows how to execute the plan, how the cultural environment affects negotiators’ interests, priorities, and strategies, hot to distinguish good deals from poor ones and good negotiators from poor ones as well as how resolving disputes is different from making deals and how negotiation strategy can be used in multicultural teams.

The course intends to demonstrate that decisions affecting the expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences of the fundamental economic, financial, and political factors affecting the international expansion of the firm from purely domestic factors. The course studies that the internationalization of the firm is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

This course leads you through different Finance case studies of real businesses using the Harvard Business School Case method.

This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors.

Innovation and new product development are critical to the success of organizations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this course are:

• develop familiarity with models of innovation and the marketing and technology interface
• understand the importance of new product development to firm performance
• learn methods of generating, evaluating and testing product ideas
• identify relevant components and plan a product launch
• learn methods of evaluating and monitoring the success of a launch.

You’ll learn from the ground up how a business is run, getting principles you can later apply to your own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

Theoretical foundations and practical application of marketing of services examined. Topics include the nature of services, marketing framework and the marketing mix for services, service encounter, human factor and service quality. This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. While the course examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created. Topics include nature of service products, consumer behavior in service settings, service quality and satisfaction, developing service strategies, managing customer service, services cape strategies, service recovery and service technologies.

Family-owned enterprises face special challenges. The Family Enterprise Challenge is designed to help you address the universal issues as they apply to your own business and family. It combines rigorous learning with practical workshops.

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

The primary objective of the course is to develop a comprehensive understanding of mergers and acquisitions (M&A) from the perspective of the corporate executive. This course will cover all major elements of the acquisition process including corporate strategy, valuation, due diligence, financing decisions, transaction structures, restructuring options, takeover defense and integration. It will also uses cases and real-world applications to develop skills necessary to prepare and evaluate the rationale for a proposed transaction.