FASHION | SWISS SCHOOL OF MANAGEMENT

Details of the Program

Do you know why the majority of Fashion Bloggers fail these days? Because they clearly don’t know what their “Dream” is nor do they know how to convey it to their audience. According to Simon Sinek, Apple was the first company to start a great revolution: not just selling a product but turning their dream into a necessity the world can’t live without! Could you live without your mobile phone? This transformation also occurred in fashion. Young women like Chiara Ferragni, Olivia Palermo and Alexa Chung realized their dream at a very young age and completely redefined the concept of fashion and its consumption. Do you know how they succeeded? Well…., by selling their own personality!

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Candidates seeking admission to the Professional Fashion Influencer Program should hold a High School Diploma or equivalent.
All candidates must have a sound command of the English language, both spoken and written.
Work-Experience is not necessary.
A strong interest in Fashion
The final decision concerning the acceptance in the Professional Fashion Blogger Course rests with Swiss School of Management.

Cost of the program

The total cost of the program include all study material (except for the books), examination fees, wi-fi access, access to the library. All fees except the Application Fee are fully refundable in case of study visa rejection. Once your enrolment has been confirmed, all paid-in fees are not refundable.

MODULES AND COURSE STRUCTURE

1. The Business Plan For Creatives

The first step for every company is to define its business plan. This module aims to teach students how to figure out what niche market area they want to operate in and then how to create a customized business plan, beginning with each student’s analysis of their personality.

How to Find Your Niche, The Executive Summary, Target Market, Competitors, Human Resources, Vendors, Suppliers, Marketing Plan & Operations
The Epic Guide to Creating a Brand Identity, Financial Projections

Final Exam. The final exam will consist of the completed Business Plan presentation and discussion.

2. How To Start An Amazing Blog

Among the various platforms used to start a blog, WordPress is the most widely used in the world by large companies. This course will teach students, step by step, how to install a WordPress website, launch it and create a blog of their own.

WordPress: How to install it, choose a design and template that reflect your brand.Luxury associated with money, fashion and art.
How to buy your own domain and how to host and install it (Guest Speaker). How to choose categories, tags, articles, pages, plugins. What to say on the “about me” page.
How to read a blog and contribute to it. Analysis and construction of a perfect blog post. Where and how to find material to write an article. How to create an editorial calendar. Brand image and brand identity. How to find keywords, use the Google keywords planner tool, how to choose a title, a subtitle, what and how many photos to enter.
Your blog SEO, how to install the SEO by Yoast, how to install: Google Analytics, Google Search Console, Google AdWords, Google AdSense, Google AdExchange.
Writing an article: Power Copy techniques.5 ways to make your blog easy to read, mistakes that need to be avoided, how to make readers write driving-traffic comments, how to promote the article in order to drive traffic.

Final Exam. It will comprise the analysis of your blog.

3. Beginner's Guide To Starting A Fashion Blog

We went from the information age to the attention one. Writing for a Fashion Blog is totally different from writing for a fashion magazine. The first thing all of us do when we look at a new website is to quickly explore it. Rarely is the text read completely. During this course we will teach those strategies for writing an article that won’t only be read and indexed by search engines but, most importantly, will turn our readers into repeat customers.

How to read a blog and contribute to it. Analysis and construction of a perfect blog post.
Where and how to find material to write an article. How to create an editorial calendar.Brand image and brand identity.
How to find keywords, use the Google keywords planner tool, how to choose a title, a subtitle, what and how many photos to enter.
Writing an article: Power Copy techniques.
5 ways to make your blog easy to read, mistakes that need to be avoided, how to make readers write driving-traffic comments, how to promote the article in order to drive traffic.

Final Exam. It consists of the analysis of the article written during the course and the presentation of the SEO obtained for that article.

4. Product And Pricing In Luxury

This Module is designed to provide students with an advanced understanding of product and pricing strategies in the luxury field. Topics will include managing of the creation of the product, the optimization of the product range, the implementation of service and finally the analysis of the most profitable price policies. The Module features the following topics:

Managing creation: the luxury product
Structuring the product range
The service factor
Pricing issues and challenges

5. How To Create A Perfect Newsletter And Encourage Reading

The most powerful tool for attracting readers and secureing their loyalty is the Newsletter. How many Newsletters do we receive daily? How can we hold our customers’ attention and stand out from the hundreds of emails which are immediately put in the trash? Often underestimated, the Newsletter must actually be refined in perfect detail. In this course we will teach, step by step, the Newsletter graphic design, when, what and how to write.

Power Copy techniques applied to the Newsletter, creation of a monthly editorial program
MailChimp, Newsletters Installation and Creation
Introduction to the use of AWeber and Active to create a useful funnel for affiliate marketing programs

Final Exam. It comprises in the presentation and discussion of a campaign developed with Mailchimp

6. How To Use Social Networks

Social Networks are not only special windows through which we can promote our brand, but are also a great revolution currently underway. Facebook and Instagram allow us to sell products online. Now Snapchat has arisen as the largest competitor to Instagram and offers continuously developing features. In this course, in addition to a thorough knowledge of Social Networks, you will learn how to maximize their potential.

How to create a Social Media Plan. How to organize our Social Networks with: Buffer, CoSchedule, Hootsuite.
Facebook: How to create and implement our creative business with Facebook, how to find your target market on Facebook, creation of an editorial schedule.
Instagram: How to create an outstanding Instagram account. How to open a Business Instagram account. How the Instagram algorithm changed in 2016 and how to benefit from it.
Instagram: How to exploit hashtags, Shout and Shout4shout, Round groups, how to study and better understand the engagement, Instagress, how to monitor progress.
Instagram: IG Story- how to make the most of it to increase the Instagram engagement.
Snapchat: Snapchat for Fashion Bloggers. What you need to know. The Ultimate Snapchat Tutorial. How Fashion Bloggers use Snapchat to promote their business. How to create the Snapchat geofilter for events, creative ideas for Snapchat.
Pinterest: How to create a Pinterest page. How to use Pinterest for your brand. How to implement followers on Pinterest and move them to the Blog.

Final Exam. It a presentation of your own social Marketing strategy and the data analysis resulting from its use.

Start, Duration and Class Schedule

The Program starts in the first week of April and has a duration of 36 Weeks. Classes are held on Mondays, Wednesdays and Thursdays. Class times vary between morning, afternoon and night classes.

Application Procedure

The application for admission will consist in answering some questions used to assess the applicant academic attitude. Future students are also requested to prepare themselves for the Open Day by reading magazines such as: Vogue, Odda, l’Officiel.

The application for admission will serve as a pre-screening, followed by a power point presentation whose topic will be communicated fifteen days before the Open Day. During the presentation student will interact both with future colleagues and teaching staff.